Google Workspace
Professional email on your own domain plus Docs, Sheets, Drive, and Meet, the default productivity stack for most small teams.
SME Foundry
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SME Foundry
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Tools directory
A curated directory of tools and platforms Nigerian and African business owners actually use, for payments, accounting, marketing, AI, and more. Tap through to explore each one.
Professional email on your own domain plus Docs, Sheets, Drive, and Meet, the default productivity stack for most small teams.
A flexible workspace to organize company docs, standard operating procedures, and simple project boards in one place.
AI assistant well suited to longer documents: contracts review support, structured reports, and detailed content drafts.
General-purpose AI assistant for drafting emails, proposals, product descriptions, and answering business questions in plain language.
Digital business bank account with free transfers up to a monthly limit, useful for keeping business and personal money separate.
Business bank account, POS terminals, and payment collection tools designed around how Nigerian small businesses actually operate.
Payment processing for local and international transactions, including cross border payouts for businesses trading beyond Nigeria.
Payment gateway for accepting card payments, bank transfers, and USSD online, with invoicing and payment links built in.
Build an online storefront, track inventory, and manage orders from one app, built specifically for Nigerian social commerce sellers.
Accounting software covering invoicing, inventory, and multi currency transactions, useful for businesses that also import or export.
Free invoicing, receipt scanning, and basic bookkeeping, a practical starting point for a business not yet ready to pay for accounting software.
Cloud accounting for invoicing, expense tracking, and profit and loss reporting, a common choice once spreadsheets stop scaling.
Free analytics for a business website or online store, showing where visitors come from and which pages actually convert.
A business profile, product catalog, and automated quick replies on WhatsApp, the primary sales channel for many Nigerian small businesses.
One dashboard to schedule posts, reply to messages, and run ads across Facebook and Instagram, where most Nigerian SME customers already are.
Email marketing platform for newsletters, promotional campaigns, and simple automation, with a usable free tier for small lists.
CRM with built in calling, email tracking, and deal pipelines, useful once a founder is no longer the only person doing sales.
A simplified edition of Salesforce's CRM, aimed at small teams that want room to grow into more advanced sales tooling later.
Budget friendly CRM for tracking leads, deals, and follow ups, part of the wider Zoho suite alongside Zoho Books.
A free CRM to track leads and deals, with optional marketing and sales tools that scale up as the business grows past spreadsheets.
Quick graphic and short video creation with brand color and font presets, a lighter alternative to the full Adobe Creative Cloud suite.
Free video editor built for short form content, well suited to product videos and social clips shot on a phone.
Interface and product design tool for anything more advanced than social graphics, from a website mockup to an app screen.
Template based design tool for social media graphics, flyers, and presentations, no design training required.
Simple drag and drop task boards for tracking what the team is working on, from a content calendar to an order fulfillment queue.
Video calling built directly into Google Workspace, convenient if the business is already on Gmail and Calendar.
Reliable video conferencing for client calls, remote interviews, and meetings with team members or partners in other cities.
Team messaging organized by channel and topic, a step up from group chats once a team is coordinating across several projects.